All Discounted Products
Regular price
$249.00
$319.00
In stock
The Okuma Nano Matrix Plus Spin Jigging Rod features the latest nanomaterials (resin) making it extra sensitive to feel every little thing that touches your bait under the water.Okuma Nano Matrix Plus Spin Jigging Rod Features:...
Regular price
$149.00
$199.00
In stock
One piece graphite frame
Stainless steel level wind
Anodized aluminum spool.
HT-100 Drag System
PENNs proprietary Graphite Core Construction (GCC) for increased sensitivity and strength
HD EVA grips.
Regular price
$269.00
$319.00
In stock
THE REEL
Penn Squall 30LD Lever Drag Boat ReelThe Squall series is part of the quality yet affordable reels from Penn. With up to the minute design and precise quality, this reel is designed with braid in mind. High speed at 6...
Regular price
$25.99
$49.99
In stock
Kingfish and Tuna won't be able to resist once the Jig Star Starwalker Sinking Stickbait starts swimming! This solid stickbait features heavy through-wired stainless eyes on a sturdy plastic body with a 6-layer protective coati...
Regular price
$25.99
$44.99
In stock
Kingfish and Tuna won't be able to resist once the Jig Star Starwalker Floating Stickbait starts swimming! This solid stickbait features heavy through-wired stainless eyes on a sturdy plastic body with a 6-layer protective coat...
Regular price
$9.99
$11.99
In stock
If you want to make rigs strong enough to withstand tough bites, then you'll love the all-new Jigstar Metalcore Assist Cord. It features a multistrand stainless steel core - making it slightly springy yet ultra tough - perfect ...
Regular price
$9.99
$11.99
In stock
If you want to make rigs strong enough to withstand tough bites, then you'll love the all-new Jigstar Metalcore Assist Cord. It features a multistrand stainless steel core - making it slightly springy yet ultra tough - perfect ...
Regular price
$5.99
$6.99
In stock
Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious flipping in the tules, overhead mats or pads. Gamakatsu’s Superline Offset Sha...
Regular price
$9.99
$14.99
In stock
Gamakatsu’s Circle Inline Point Octopus Hook is the same design as the Octopus Circle, but without the offset. Designed expressly to conform with some billfish tournament regulations and some fisheries that require non-offse...
Regular price
$22.99
$26.99
In stock
The Nomad Design Squidtrex Vibe Lure is a world first in fishing tackle. Never before has there been a vibrating lure with the design of a Squid that has both the action and durability to tackle big fish! Featuring a realistic ...
Regular price
$179.00
$249.00
Sold out
Discover the lightweight and durable Swazi Forest Pants in green. Perfect for outdoor adventures, these pants are expertly crafted with high-quality materials to ensure comfort and performance.
Regular price
$99.99
$129.00
In stock
Another great lure to chase Marlin! Not only does the lure have a great smoke pattern, it also moves eratically making it very attractive to Marlin. Soft Head lures (SIMILAR DENSITY TO BAIT FISH SUCH AS BONITO) are extremely di...
Regular price
$89.99
$119.00
In stock
The most successful Lure Shape in New Zealand from our range! With it's Cup Face & short stubby body, this lure has a wicked action in the water. Not only does the lure have a great smoke pattern, it also moves eratically m...
Regular price
$149.00
$209.00
In stock
Pulled as a lure or teaser, the Queen Anne's is ready to once again rule the seas.
This classic plunger design has been a staple in lure spreads for decades. with a diameter of almost 2" this oversized head shape creates a larg...
Regular price
$94.99
$119.00
In stock
Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plung...
Regular price
$119.00
$159.00
In stock
This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators. Check...
Regular price
$119.00
$159.00
In stock
This classic keel weighted plunger is designed to pull true and straight.
Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble tra...
Regular price
$94.99
$119.00
In stock
With its angled face and bulb eye, the Jungle bug has a method chug with a quick side to side swimming action at the end of its bubble trail.
Features a stainless steel keel weight, the Jungle bug is sure to pull true in all po...
Regular price
$94.99
$119.00
In stock
When you’re looking to top the leader board and mix things up a bit, be sure to call on the help of the Game Changer.
Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-...
Regular price
$84.99
$109.00
In stock
This heavy weight bullet tips the scales at a whopping 13oz un-rigged.
Designed to run fast and straight with a sub-surface ripple that drives wahoo and big tunas crazy.
Featuring quality finishes such as Recessed 3D-Molded Eye...
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