All Discounted Products
Regular price
$99.99
$149.00
In stock
The Pakula Sprocket is a legend, having been listed in the Marlin Magazine top 10 Lures of all time both times the survey has been done. This long rigger lure, particularly in the colours Lumo, has accounted for a great many Fi...
Regular price
$94.99
$119.00
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Looking for a new go to lure for billfish and gaffer dolphin? Tie on a Medium Mo’ Head and watch this turbulent lure stir up some commotion.
Regular price
$119.00
$159.00
In stock
This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators. Check...
Regular price
$99.99
$129.00
In stock
The Sprockets are very easy to use as they are virtually automatic. Put them anywhere in the trolling pattern at any normal trolling speed in any normal trolling conditions and they will do the rest! Their working action start...
Regular price
$99.99
$129.00
In stock
The Sprockets are very easy to use as they are virtually automatic. Put them anywhere in the trolling pattern at any normal trolling speed in any normal trolling conditions and they will do the rest! Their working action start...
Regular price
$54.99
$74.99
In stock
The SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fish...
Regular price
$139.00
$155.00
In stock
Psycho: A lure with attitude. If this doesn't get smashed then it will definately bring some attention to the rest of your spread. Awesome tight bubble trail with a vicious surface splash. Runs well in the long rigger or shotgu...
Regular price
$99.99
$126.00
In stock
Mirage: This lure has eadible written all over it. A consistent catcher with blue marlin to over 300 Kg to it's credit. All gamefish species find it hard to resist. A multipurpose tuna/marlin lure. Excellent buble trail with a ...
Regular price
$89.99
$98.99
In stock
Mini Gaza: Inspired by the 2017 run of southern bluefin tuna off the North Island's East coast. A scaled down version of the Gaza. Swims with all the attributes of the larger version, but in a morsel sized offering. Has alread...
Regular price
$99.99
$126.00
In stock
Vapour: An easy set and forget lure. Tapered cup face pusher that creates a tight and easily followed bubble trail. good holding ability with no extra weighting. Jetted option provides a more dense but shorter lived bubble trai...
Regular price
$99.99
$126.00
In stock
Lauren's: An easy set and forget lure. Offset tow point, flat face pusher that creates a tight and easily followed bubble trail. Good holding ability with no extra weighting. An easy action that allows for easy eating by all p...
Regular price
$89.99
$98.99
In stock
Shop from our wide variety of marlin lures for sale.
Regular price
$99.99
$129.00
In stock
Another great lure to chase Marlin! Not only does the lure have a great smoke pattern, it also moves eratically making it very attractive to Marlin. Soft Head lures (SIMILAR DENSITY TO BAIT FISH SUCH AS BONITO) are extremely di...
Regular price
$89.99
$119.00
In stock
The most successful Lure Shape in New Zealand from our range! With it's Cup Face & short stubby body, this lure has a wicked action in the water. Not only does the lure have a great smoke pattern, it also moves eratically m...
Regular price
$149.00
$209.00
In stock
Pulled as a lure or teaser, the Queen Anne's is ready to once again rule the seas.
This classic plunger design has been a staple in lure spreads for decades. with a diameter of almost 2" this oversized head shape creates a larg...
Regular price
$94.99
$119.00
In stock
Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plung...
Regular price
$119.00
$159.00
In stock
This classic keel weighted plunger is designed to pull true and straight.
Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble tra...
Regular price
$94.99
$119.00
In stock
With its angled face and bulb eye, the Jungle bug has a method chug with a quick side to side swimming action at the end of its bubble trail.
Features a stainless steel keel weight, the Jungle bug is sure to pull true in all po...
Regular price
$94.99
$119.00
In stock
When you’re looking to top the leader board and mix things up a bit, be sure to call on the help of the Game Changer.
Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-...
Regular price
$84.99
$109.00
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This heavy weight bullet tips the scales at a whopping 13oz un-rigged.
Designed to run fast and straight with a sub-surface ripple that drives wahoo and big tunas crazy.
Featuring quality finishes such as Recessed 3D-Molded Eye...