All Discounted Products
21% Off
Regular price
$109.00
$138.00
In stock
The Caffeine head is designed for peak performance, living up to its name with an energetic, high‑impact action. An offset tow point creates a mix of commotion and bite, giving the lure a distinctive, tight, and exaggerated jig...
26% Off
Regular price
$54.99
$74.99
In stock
The SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fish...
13% Off
Regular price
$129.00
$149.00
In stock
This heavy weight bullet tips the scales at a whopping 13oz un-rigged.
Designed to run fast and straight with a sub-surface ripple that drives wahoo and big tunas crazy.
Featuring quality finishes such as Recessed 3D-Molded Eye...
17% Off
Regular price
$119.00
$144.00
In stock
BLACK MAGIC SLAMMER XT BURPLE
7% Off
Regular price
$125.00
$135.00
In stock
The BONZE MERLIN DRAG QUEEN Lure is engineered for serious anglers targeting larger species. This premium lure combines advanced drag technology with a proven design that delivers consistent performance in varied water conditio...
7% Off
Regular price
$125.00
$135.00
In stock
A premium choice for serious anglers targeting predatory fish species. This meticulously crafted lure combines proven hydrodynamic design with exceptional casting accuracy, delivering consistent performance across varying water...
8% Off
Regular price
$179.00
$195.00
In stock
New for 2023 the Madmax Express named after the well know charter operation Madmax Sportfishing run by Captain Thomas Maxwell in Whitianga, NZ. This is a scaled up version of the Pineapple Express with some jets added for that ...
20% Off
Regular price
$189.00
$239.00
In stock
The Bonze Ultimate Krypton Lure is a premium offshore trolling lure built to deliver powerful surface action and exceptional fish attraction. Featuring Bonze’s renowned Ultimate head design, this lure produces a strong swimming...
21% Off
Regular price
$89.99
$115.00
In stock
Adze: A small pusher that generates plenty of commotion. Has an offset tow point which allows plenty of bite for this unweighted head. Consistent pop and action that beckons a bite. Runs well in the shorts or rigger positions w...
9% Off
Regular price
$89.99
$98.99
In stock
The Mini Hayleys Comet in the Azure color from Skippy Lures is a compact trolling lure designed for targeting pelagic game fish. It features a vibrant blue “azure” skirt pattern that mimics small baitfish and creates strong vis...
20% Off
Regular price
$35.99
$44.99
In stock
The BLACK MAGIC Maxi Burple Rigged Single is a proven soft lure designed to deliver exceptional attraction and reliable hook-ups when targeting aggressive saltwater predators. Engineered with Black Magic’s trusted lure design, ...
32% Off
Regular price
$199.00
$295.00
In stock
The Bonze Inferno Lure is a high-performance offshore trolling lure designed to deliver explosive surface action and aggressive fish attraction. Its streamlined head design creates a powerful darting motion and lively bubble tr...
10% Off
Regular price
$139.00
$155.00
In stock
The Azure Hayley's Comet in Opal delivers proven performance for New Zealand saltwater fishing. This premium lure features a striking paua head paired with an oversized googly eye that creates lifelike movement and triggers agg...
10% Off
Regular price
$139.00
$155.00
In stock
Psycho: A lure with attitude. If this doesn't get smashed then it will definately bring some attention to the rest of your spread. Awesome tight bubble trail with a vicious surface splash. Runs well in the long rigger or shotgu...
20% Off
Regular price
$99.99
$126.00
In stock
Vapour: An easy set and forget lure. Tapered cup face pusher that creates a tight and easily followed bubble trail. good holding ability with no extra weighting. Jetted option provides a more dense but shorter lived bubble trai...
20% Off
Regular price
$99.99
$126.00
In stock
Lauren's: An easy set and forget lure. Offset tow point, flat face pusher that creates a tight and easily followed bubble trail. Good holding ability with no extra weighting. An easy action that allows for easy eating by all p...
22% Off
Regular price
$99.99
$129.00
In stock
Another great lure to chase Marlin! Not only does the lure have a great smoke pattern, it also moves eratically making it very attractive to Marlin. Soft Head lures (SIMILAR DENSITY TO BAIT FISH SUCH AS BONITO) are extremely di...
24% Off
Regular price
$89.99
$119.00
In stock
The most successful Lure Shape in New Zealand from our range! With it's Cup Face & short stubby body, this lure has a wicked action in the water. Not only does the lure have a great smoke pattern, it also moves eratically m...
15% Off
Regular price
$99.99
$119.00
In stock
The PAKULA PAUA JET BULLET 15 RIGGED is a top-of-the-line fishing lure designed by industry experts. Its aerodynamic shape and high-quality materials ensure maximum durability and accuracy. With its proven track record of attra...
3% Off
Regular price
$259.00
$269.00
In stock
“That Flippy Floppy Thing” is a daisy chain that mimics a big predator scattering a bunch of bait in the air. It is made with 9 inch Squidnation Rubber Mauler Squids, 8 six inch Squidnation Fat Daddy Squids and 1 Squidnation 5 ...