All Discounted Products
10% Off
Regular price
$134.10
$149.00
Sold out
The Pakula Sprocket is a legend, having been listed in the Marlin Magazine top 10 Lures of all time both times the survey has been done. This long rigger lure, particularly in the colours Lumo, has accounted for a great many Fi...
10% Off
Regular price
$229.50
$255.00
In stock
The BONZE High Flier is a premium custom lure engineered for serious anglers targeting aggressive saltwater and freshwater species. This meticulously crafted lure features realistic action and superior weight distribution, deli...
10% Off
Regular price
$152.10
$169.00
In stock
The KM Lures Croft Zucchini is a meticulously crafted squid lure designed for serious anglers. Its distinctive colour blend; green, yellow, and orange. Mimicing natural baitfish patterns that trigger aggressive strikes. The lim...
10% Off
Regular price
$152.99
$169.99
In stock
PAKULA RIGGED NO BRAINER DAISY CHAIN SIZE 25
After much success in the Australian blue fin tuna fishery, we have brought the Pakula “No brainer” daisy chain to New Zealand! They are incredibly effective in increasing your succ...
21% Off
Regular price
$109.00
$138.00
In stock
The Caffeine head is designed for peak performance, living up to its name with an energetic, high‑impact action. An offset tow point creates a mix of commotion and bite, giving the lure a distinctive, tight, and exaggerated jig...
26% Off
Regular price
$54.99
$74.99
In stock
The SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fish...
10% Off
Regular price
$85.49
$94.99
In stock
Meet the Black Magic Liquid Lunch XT – Burple Edition, a premium single rig built for anglers who demand strength, reliability, and standout style on the water.Engineered on the trusted Liquid Lunch TX platform, this rig combin...
10% Off
Regular price
$305.10
$339.00
In stock
The Viper Strip Dredge Holographic Medium is built around a high‑intensity holographic film that produces a vivid flash pattern designed to imitate the movement of a compact bait school. This reflective quality is the core func...
10% Off
Regular price
$139.50
$155.00
In stock
Experience the difference with Trophy Lures, designed for anglers who demand precision, durability, and results. Crafted with high-quality materials and expert engineering, these lures are built to mimic real prey, triggering a...
10% Off
Regular price
$139.50
$155.00
In stock
Experience the difference with Trophy Lures, designed for anglers who demand precision, durability, and results. Crafted with high-quality materials and expert engineering, these lures are built to mimic real prey, triggering a...
10% Off
Regular price
$148.50
$165.00
In stock
Experience the difference with Trophy Lures, designed for anglers who demand precision, durability, and results. Crafted with high-quality materials and expert engineering, these lures are built to mimic real prey, triggering a...
10% Off
Regular price
$17.99
$19.99
In stock
The Williamson H/S Sailfish Catcher Lure (2.5") – Silver/Blue (SLSHY) is a precision-crafted offshore trolling lure engineered to trigger aggressive strikes from pelagic predators. Designed to replicate the flash and movement o...
10% Off
Regular price
$17.99
$19.99
In stock
The Williamson H/S Sailfish Catcher Lure (2.5" D/K) is a compact, high-performance trolling lure engineered to attract fast-moving pelagic species. Despite its smaller profile, this lure delivers big results, making it an excel...
10% Off
Regular price
$107.10
$119.00
In stock
A precision-engineered casting lure designed for serious anglers targeting both saltwater and freshwater species, this lure features a distinctive blue-over-pink color combination for exceptional visibility in varying light con...
10% Off
Regular price
$107.10
$119.00
In stock
Good Lures Viper in striking Lime Tiger pattern delivers proven predator-attracting contrast in freshwater and saltwater environments. This premium lure combines realistic action with aggressive colouration designed to trigger ...
10% Off
Regular price
$197.10
$219.00
In stock
The Bonze Sea Creature – Seductor Custom Edition is a high‑performance trolling lure built around a resin head and a vivid dual‑skirt design. Its clear outer skirt features black striping and subtle glitter for flash, while the...
10% Off
Regular price
$107.10
$119.00
In stock
A premium saltwater lure engineered for serious anglers targeting pelagic species. This meticulously crafted lure delivers exceptional casting distance and realistic action that triggers aggressive strikes from kingfish, treval...
10% Off
Regular price
$143.10
$159.00
In stock
A premium saltwater lure engineered for serious anglers targeting jack species and other aggressive predators. This meticulously crafted lure features realistic baitfish profile and dynamic swimming action that triggers strikes...
10% Off
Regular price
$143.10
$159.00
In stock
Engineered for serious anglers targeting saltwater and freshwater species. The blue-over-pink colour combination provides exceptional visibility across varying light conditions, consistently provoking strikes from predatory fis...
10% Off
Regular price
$179.10
$199.00
In stock
The Bonze BTK – Custom MRS PALMER features a reflective‑insert resin head paired with a high‑contrast dual‑skirt layout. The outer skirt is split between blue‑tinted and green‑tinted sections, each marked with black striping an...