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23% Off
Regular price
$12.99
$16.99
In stock
Each bag contains (4) 6” Grub Lures. These Grubs are available in 5 colors. Fishbites Fight Club® Lures utilize our proven no–stink flavor/scent technology and infuses those formulas into a line of irresistible baits. Our one–t...
42% Off
Regular price
$25.99
$44.99
In stock
Kingfish and Tuna won't be able to resist once the Jig Star Starwalker Sinking Stickbait starts swimming! This solid stickbait features heavy through-wired stainless eyes on a sturdy plastic body with a 6-layer protective coati...
5% Off
Regular price
$70.99
$74.99
In stock
The Nacsan Telescopic Tag Pole ensures the safe and humane tagging and releasing of large fish. Its tough alloy construction is strong yet lightweight - enough to handle large fish without taking a toll on the muscles. The tag ...
50% Off
Regular price
$6.49
$12.99
In stock
Built on chemically sharpened, forged, black nickel Owner hooks
Super Quad Grip grub keeper for superior bait holding ability
Natural and balanced swim action on the drop and when retrieved
Unique sleek design for improved pro...
26% Off
Regular price
$16.99
$22.99
In stock
The PENN Super X Elite Shock Mono Leader Clear 100m combines superior abrasion resistance with subtle flexibility to withstand aggressive strikes. Its advanced X-Tough coating delivers a clear, soft finish without compromising ...
21% Off
Regular price
$109.00
$138.00
In stock
The Caffeine head is designed for peak performance, living up to its name with an energetic, high‑impact action. An offset tow point creates a mix of commotion and bite, giving the lure a distinctive, tight, and exaggerated jig...
28% Off
Regular price
$9.99
$13.99
In stock
After more than 12-months of development and testing, we’re excited to announce the arrival of the much requested BKK ‘Hyperflash’ Flasher Rigs. Specifically designed to target bottom-dwelling fish such as Snapper, Tarakihi, an...
33% Off
Regular price
$9.99
$14.99
In stock
The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic col...
18% Off
Regular price
$8.99
$10.99
In stock
The BKK Mutsu Light Circle Hooks are light wire hooks developed expressly for light approaches and livelier presentations of the bait. Each hook features offset point and Super Slide to ensure superior hooking performance and h...
18% Off
Regular price
$44.99
$54.99
In stock
Visible full-tang Titanium Bonded® German 4116 Stainless Steel construction offers strength, edge retention and stays sharper longer
3x harder than untreated steel
Corrosion resistant
Precision ground edge
Perfect amount of fl...
37% Off
Regular price
$199.00
$319.00
In stock
Upgraded with more power and durability, the Okuma Solterra SLX 10CS High-Speed Lever Drag Reel incorporates smooth and durable stainless steel main gears and corrosion-resistant frame and side plates. It has a forged aluminium...
9% Off
Regular price
$479.00
$528.00
In stock
THE REEL:Okuma X-Factor Trout Troll Rod Features:
Tubular E-Glass
Graphite blanks
Superb power and sensitivity
Fuji guides and reel seats
Med/fast taper with serious power in the butt section
Pieces: 1
Length: 5ft 6in
Okuma C...
26% Off
Regular price
$54.99
$74.99
In stock
The SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fish...
25% Off
4% Off
Regular price
$10.99
$11.49
In stock
The BONZE Green Gold 250MM Skirt is a premium trolling lure skirt designed to maximise visibility and action in the water. Featuring a green base with gold highlights, it creates an eye-catching flash that mimics natural baitfi...
7% Off
Regular price
$125.00
$135.00
In stock
The BONZE MERLIN DRAG QUEEN Lure is engineered for serious anglers targeting larger species. This premium lure combines advanced drag technology with a proven design that delivers consistent performance in varied water conditio...
7% Off
Regular price
$125.00
$135.00
In stock
A premium choice for serious anglers targeting predatory fish species. This meticulously crafted lure combines proven hydrodynamic design with exceptional casting accuracy, delivering consistent performance across varying water...
8% Off
Regular price
$179.00
$195.00
In stock
New for 2023 the Madmax Express named after the well know charter operation Madmax Sportfishing run by Captain Thomas Maxwell in Whitianga, NZ. This is a scaled up version of the Pineapple Express with some jets added for that ...
20% Off
Regular price
$189.00
$239.00
In stock
The Bonze Ultimate Krypton Lure is a premium offshore trolling lure built to deliver powerful surface action and exceptional fish attraction. Featuring Bonze’s renowned Ultimate head design, this lure produces a strong swimming...
20% Off
Regular price
$799.00
$999.00
In stock
The CD Extrasense is often renowned by customers as being the most sensitive rod they have ever owned “You can feel a fish fart with the rod” some say.
Well nothing has changed in that department with the 40th Anniversary rod. ...