All Discounted Products
Regular price
$125.00
$135.00
In stock
The BONZE MERLIN DRAG QUEEN Lure is engineered for serious anglers targeting larger species. This premium lure combines advanced drag technology with a proven design that delivers consistent performance in varied water conditio...
Regular price
$125.00
$135.00
In stock
A premium choice for serious anglers targeting predatory fish species. This meticulously crafted lure combines proven hydrodynamic design with exceptional casting accuracy, delivering consistent performance across varying water...
Regular price
$179.00
$195.00
In stock
The Bonze Mad Max Express Senator Lure is a premium big-game trolling lure built for powerful surface action and maximum fish attraction. Featuring the proven Senator head design, this lure creates a strong swimming pattern wit...
Regular price
$179.00
$195.00
In stock
New for 2023 the Madmax Express named after the well know charter operation Madmax Sportfishing run by Captain Thomas Maxwell in Whitianga, NZ. This is a scaled up version of the Pineapple Express with some jets added for that ...
Regular price
$189.00
$239.00
In stock
The Bonze Ultimate Krypton Lure is a premium offshore trolling lure built to deliver powerful surface action and exceptional fish attraction. Featuring Bonze’s renowned Ultimate head design, this lure produces a strong swimming...
Regular price
$799.00
$999.00
In stock
The CD Extrasense is often renowned by customers as being the most sensitive rod they have ever owned “You can feel a fish fart with the rod” some say.
Well nothing has changed in that department with the 40th Anniversary rod. ...
Regular price
$399.00
$479.00
In stock
Now into our 6th generation and these rods just keep improving as technology advances and the demands of the angler escalate. These new rods were designed utilizing the infamous Albagraph series action but incorporate some majo...
Regular price
$44.99
$49.99
In stock
The Williamson B/G Catcher Rig/Lure (8-inch, C/F) is a high-performance offshore trolling lure engineered to entice aggressive pelagic species. Designed for serious anglers, this lure combines eye-catching color contrast, durab...
Regular price
$29.99
$34.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$29.99
$34.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$29.99
$34.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$29.99
$34.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$29.99
$34.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$29.99
$34.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$44.99
$49.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$44.99
$49.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$44.99
$49.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$44.99
$49.99
In stock
Williamson Lures are globally trusted for their high-performance design, durability, and proven success in offshore and inshore fishing. Developed with input from professional anglers, these lures are engineered to deliver real...
Regular price
$44.99
$49.99
In stock
The Williamson B/G Catcher Rig/Lure (8-inch, SJACK) is a premium offshore trolling lure crafted to replicate the natural look and movement of baitfish, giving anglers a powerful edge when targeting big game species. Built for r...
Regular price
$44.99
$49.99
In stock
The Williamson Ballyhoo Catcher Rig & Lure (8" SLSHY) is a premium offshore trolling setup designed to maximize your chances of hooking large pelagic species. Built for performance and durability, this rig combines a lifeli...