Pure Fishing
Regular price
$19.99
$39.99
In stock
The Berkley Fireline Ultra 8 Braid is incredibly strong, abrasion resistant yet long-casting and user friendly - resisting wind knots like never before. Optimised for spin reels, Berkley Fireline Ultra 8 Braid is ideal for all ...
$899.00
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PENN Torque Lever Drag 2-Speed is made in the USA of domestic and imported components, and features an open top design with a machined and anodized aluminum body and sideplates, along with a lightweight forged aluminum spool. Q...
Regular price
$199.00
$269.00
In stock
IPX5 Sealed body and spool design
CNC Gear technology
HT-100 carbon fiber drag washers
5+1 sealed stainless steel ball bearing system
Full Metal Body
Superline Spool
Line Capacity Rings
Sizes 2500-4500 have automatic bail trip...
Regular price
$5.99
$11.99
In stock
Berkley Nitro Estuary Pro Jig Heads are perfect for targeting a range of different estuary species such as Bream, Flathead, Whiting, Mangrove Jacks and more. Featuring a super sharp Owner lightwire hook allowing for excellent h...
Regular price
$5.99
$11.99
In stock
Dominate fish with the Berkley PowerBait Power Grub Soft Bait! It features a tapered body with a curved tail for a unique swimming action that's irresistible to Snapper. Rig one onto your favourite jighead and see results!Power...
Regular price
$279.00
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For the challenge of big game fishing, anglers around the world choose Ugly Stik Bigwater rods. Dependability, toughness, and durability is the backbone of this series. The Ugly Stik Bigwater 80 USBGW-SP 561XH Game Combo featur...
$379.00
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Featuring a Full Metal Body for superior durability, the PENN Fathom FTHNLD Lever Drag Reel offers power and speed in a lightweight package. These reels are engineered to be fished with superline and cover a wide range of fishi...
Regular price
$6.49
$12.99
In stock
Built on chemically sharpened, forged, black nickel Owner hooks
Super Quad Grip grub keeper for superior bait holding ability
Natural and balanced swim action on the drop and when retrieved
Unique sleek design for improved pro...
$15.99
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Go big or go home! The Berkley Gulp Giant King Shrimp Soft Baits are the largest Gulp baits available! Ideal for targeting the biggest snapper in a school, or dynamite on Kingfish. They're designed to look and move like real sh...
$29.99
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The Abu Garcia EVA 2 Tackle Bag is made of durable and waterproof EVA for easy cleaning and maintenance. It has enough space for your tacklebox and soft bait packets, with an easy opening lid with zippers for easy access. A du...
Regular price
$49.99
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If you're looking for a small kit bag for carrying your fishing gear, the 20L PENN PVC Water Resistant Duffle Bag is perfect for you. PVC material is water resistant, giving you peace of mind that your belongings are safe and d...
Regular price
$189.00
$299.00
In stock
The PENN Surfblaster III 7000 Longcast Spinning Reel will get you geared up for your next fishing adventure. This fantastic long cast reel is equipped with the best features, making it as durable and strong as possible. Special...
Regular price
$79.99
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Subtly refined to increase all round performance and durability
Fuji Alconite guides
Carbon shield
SLS3 blank construction
Weapon of choice for rock, beach and break wall fishing
Regular price
$379.00
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THE REEL
If you’re into bottom fishing and trolling or have an appetite for power and speed, then the PENN Squall II 40 Star Drag Reel is the one for you. This reel is lightweight, quick on the retrieve, and extremely castable ...
Regular price
$279.00
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Lightweight graphite frame and sideplates
Forged and machined aluminum spool with Line Capacity Rings
Stainless steel main and pinion gears
Dura-Drag system
6 stainless steel bearings
Silent double-dog anti-reverse
$89.99
In stock
Slammer Braid is a premium quality Japanese braid, the first premium saltwater braid for PENN. Constructed with a unique braiding method that features ALB and iZanas line technology. This provides a tightly woven, smooth and s...
Regular price
$599.00
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THE ROD:
The new Veritas 4.0 gives the performance, sensitivity and durability you need to win. The Abu Garcia 30 ton extra high density graphite blank for maximum casting performance. Custom designed reel seat delivers hyperse...
$499.00
In stock
Featuring a Full Metal Body for durability, the Fathom Lever Drag series offers power and speed in a lightweight package. Now with a new cosmetic and a variety of updates including the Pull-To-Turn preset knob to eliminate acci...
Regular price
$9.99
$14.99
In stock
The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic col...
Regular price
$13.99
$29.99
In stock
Ultimate sharpness
Can be used for standard or stinger rigs
Used by pro-anglers