Black Friday Collection
Regular price
$9.99
$15.98
In stock
Fish bites is the synthetic alternative to natural cut bait giving you all the advantages of Mother Nature - and then some. Fish bites are made of a concentrated formula that replicates natural feeding stimulants and creates a ...
Regular price
$599.00
$899.00
In stock
PENN Torque Lever Drag 2-Speed is made in the USA of domestic and imported components, and features an open top design with a machined and anodized aluminum body and sideplates, along with a lightweight forged aluminum spool. Q...
Regular price
$199.00
$269.00
In stock
IPX5 Sealed body and spool design
CNC Gear technology
HT-100 carbon fiber drag washers
5+1 sealed stainless steel ball bearing system
Full Metal Body
Superline Spool
Line Capacity Rings
Sizes 2500-4500 have automatic bail trip...
Regular price
$35.99
$44.99
In stock
The Toadfish Non-Tipping Can Cooler is the first of its kind un-spillable beverage cooler. Our innovative SmartGrip technology allows the Can Cooler to stick to any smooth surface. From a lack of cup holders on a rocking boat t...
Regular price
$15.99
In stock
Each bag contains (4) 6” Grub Lures. These Grubs are available in 5 colors. Fishbites Fight Club® Lures utilize our proven no–stink flavor/scent technology and infuses those formulas into a line of irresistible baits. Our one–t...
Regular price
$5.99
$11.99
In stock
Dominate fish with the Berkley PowerBait Power Grub Soft Bait! It features a tapered body with a curved tail for a unique swimming action that's irresistible to Snapper. Rig one onto your favourite jighead and see results!Power...
Regular price
$9.99
$19.99
In stock
Fish bites is the synthetic alternative to natural cut bait giving you all the advantages of Mother Nature - and then some. Fish bites are made of a concentrated formula that replicates natural feeding stimulants and creates a ...
Regular price
$19.99
$39.99
In stock
The Berkley Fireline Ultra 8 Braid is incredibly strong, abrasion resistant yet long-casting and user friendly - resisting wind knots like never before. Optimised for spin reels, Berkley Fireline Ultra 8 Braid is ideal for all ...
$379.00
Sold out
Featuring a Full Metal Body for superior durability, the PENN Fathom FTHNLD Lever Drag Reel offers power and speed in a lightweight package. These reels are engineered to be fished with superline and cover a wide range of fishi...
Regular price
$39.99
$49.99
Sold out
Share the thrill of fishing with your kids! So, get a rod and reel set designed especially for them. The Okuma Vibe Kids Rod and Reel Combo has the right 6ft length, medium action rod with reel and mainline suited for spinning,...
Regular price
$9.99
$15.99
In stock
Just cut it, hook it and cast it! The scent that melts in the water, not on your hands Lasts cast-after-cast, fish-after-fish.
Regular price
$139.00
In stock
The small angle-faced lure is an excellent fishing tool that proves effective in catching different types of marlin, as well as tuna. It is designed to be weighted and ballasted to ensure optimal performance and ease of use. Th...
Regular price
$899.00
Sold out
Once the exclusive preserve of commercial fishermen, recreational anglers are now investigating the deep reefs that lie either side of the Continental Shelf drop off, which are home to deepwater ooglies like blueye trevalla, ge...
$15.99
Sold out
Go big or go home! The Berkley Gulp Giant King Shrimp Soft Baits are the largest Gulp baits available! Ideal for targeting the biggest snapper in a school, or dynamite on Kingfish. They're designed to look and move like real sh...
Regular price
$49.99
Sold out
If you're looking for a small kit bag for carrying your fishing gear, the 20L PENN PVC Water Resistant Duffle Bag is perfect for you. PVC material is water resistant, giving you peace of mind that your belongings are safe and d...
Regular price
$79.99
Sold out
Subtly refined to increase all round performance and durability
Fuji Alconite guides
Carbon shield
SLS3 blank construction
Weapon of choice for rock, beach and break wall fishing
Regular price
$379.00
Sold out
THE REEL
If you’re into bottom fishing and trolling or have an appetite for power and speed, then the PENN Squall II 40 Star Drag Reel is the one for you. This reel is lightweight, quick on the retrieve, and extremely castable ...
Regular price
$279.00
Sold out
Lightweight graphite frame and sideplates
Forged and machined aluminum spool with Line Capacity Rings
Stainless steel main and pinion gears
Dura-Drag system
6 stainless steel bearings
Silent double-dog anti-reverse
Regular price
$87.99
$110.00
In stock
Providing performance-minded sportsmen around the globe with the comfort and protection needed from the harsh elements of the marine environment, the Aquatek Fishing Shirt is built specifically to be the top performance shirt f...
Regular price
$599.00
Sold out
THE ROD:
The new Veritas 4.0 gives the performance, sensitivity and durability you need to win. The Abu Garcia 30 ton extra high density graphite blank for maximum casting performance. Custom designed reel seat delivers hyperse...