Black Friday Collection
$16.98
In stock
Fish bites is the synthetic alternative to natural cut bait giving you all the advantages of Mother Nature - and then some. Fish bites are made of a concentrated formula that replicates natural feeding stimulants and creates a ...
Regular price
$139.00
In stock
The small angle-faced lure is an excellent fishing tool that proves effective in catching different types of marlin, as well as tuna. It is designed to be weighted and ballasted to ensure optimal performance and ease of use. Th...
Regular price
$9.99
$19.99
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Fish bites is the synthetic alternative to natural cut bait giving you all the advantages of Mother Nature - and then some. Fish bites are made of a concentrated formula that replicates natural feeding stimulants and creates a ...
Regular price
$16.99
Sold out
Just cut it, hook it and cast it! The scent that melts in the water, not on your hands Lasts cast-after-cast, fish-after-fish.
Regular price
$599.00
$899.00
In stock
PENN Torque Lever Drag 2-Speed is made in the USA of domestic and imported components, and features an open top design with a machined and anodized aluminum body and sideplates, along with a lightweight forged aluminum spool. Q...
Regular price
$199.00
$269.00
In stock
IPX5 Sealed body and spool design
CNC Gear technology
HT-100 carbon fiber drag washers
5+1 sealed stainless steel ball bearing system
Full Metal Body
Superline Spool
Line Capacity Rings
Sizes 2500-4500 have automatic bail trip...
Regular price
$35.99
$44.99
In stock
The Toadfish Non-Tipping Can Cooler is the first of its kind un-spillable beverage cooler. Our innovative SmartGrip technology allows the Can Cooler to stick to any smooth surface. From a lack of cup holders on a rocking boat t...
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$16.99
In stock
Each bag contains (4) 6” Grub Lures. These Grubs are available in 5 colors. Fishbites Fight Club® Lures utilize our proven no–stink flavor/scent technology and infuses those formulas into a line of irresistible baits. Our one–t...
Regular price
$5.99
$11.99
In stock
Dominate fish with the Berkley PowerBait Power Grub Soft Bait! It features a tapered body with a curved tail for a unique swimming action that's irresistible to Snapper. Rig one onto your favourite jighead and see results!Power...
Regular price
$19.99
$39.99
In stock
The Berkley Fireline Ultra 8 Braid is incredibly strong, abrasion resistant yet long-casting and user friendly - resisting wind knots like never before. Optimised for spin reels, Berkley Fireline Ultra 8 Braid is ideal for all ...
Regular price
$99.99
In stock
"Sure Grip" fishing gloves
Non-abrasive top layer that won't chafe line or leader
Thick, heavy-duty padding on top and bottom for extra protection
Base layer built of 4-way stretch fabric for maximum breathability and flexibili...
$379.00
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Featuring a Full Metal Body for superior durability, the PENN Fathom FTHNLD Lever Drag Reel offers power and speed in a lightweight package. These reels are engineered to be fished with superline and cover a wide range of fishi...
Regular price
$379.00
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Handy at the marina or on the beach, around the bach or at home, the Icey-Tek multi-purpose cart has a multitude of applications.
This is a super-strong weatherproof all-terrain flat-free wheeled cart that is particularly suite...
Regular price
$49.99
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Share the thrill of fishing with your kids! So, get a rod and reel set designed especially for them. The Okuma Vibe Kids Rod and Reel Combo has the right 6ft length, medium action rod with reel and mainline suited for spinning,...
Regular price
$16.99
In stock
Fishbites 0074 Fast Acting EZ Crab 2Pk can be used on a bare hook or as a trailer on a jig or skirt. You can use them to catch a wide variety of saltwater species. The formula is fast acting and made with fiber-infused gel that...
Regular price
$139.00
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RG8xs – the smallest version of the RG8. Looking for a new marlin fishing lure? Shop our complete marlin fishing lure collection.
Regular price
$179.00
In stock
The RG2 is a small/medium sized angle-faced lure, weighted and ballasted for optimum performance across a range of conditions.
Regular price
$899.00
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Once the exclusive preserve of commercial fishermen, recreational anglers are now investigating the deep reefs that lie either side of the Continental Shelf drop off, which are home to deepwater ooglies like blueye trevalla, ge...
Regular price
$29.99
In stock
The ZEST Hardy Long Jig is a centre weighted jig with lots of luminescence to catch attention. Aside from being centre weighted, it's also designed to be narrow so it will fall quickly in a zigzag fashion to the sea floor. This...
Regular price
$69.99
$139.90
In stock
Varivas' MAX POWER PE material with incredible strength and abrasion resistance.
A Hi-Tech manufacturing braid process and special formula gives Casting PE' extremely durable, suitable for the consecutive casts with a large fis...