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$29.99
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The ZEST Hardy Long Jig is a centre weighted jig with lots of luminescence to catch attention. Aside from being centre weighted, it's also designed to be narrow so it will fall quickly in a zigzag fashion to the sea floor. This...
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$79.99
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Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri's new Bonita boats Yo-Zuri's p...
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$25.99
$44.99
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Kingfish and Tuna won't be able to resist once the Jig Star Starwalker Sinking Stickbait starts swimming! This solid stickbait features heavy through-wired stainless eyes on a sturdy plastic body with a 6-layer protective coati...
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$6.99
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The CDX Rig-Em Single Tail Soft Jig Rig is designed to match the natural movement of squid and effective in bringing in all species of fish.CDX Rig-Em Single Tail Soft Jig Rig Features:
Natural looking soft jig
Realistic move...
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$22.99
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Simply put, these Wild Blue Tackle 3-Hook Puka Rigs are the best Hapuka rigs in New Zealand! Years of extensive testing have honed these rigs into Puka catching machines. They’re ruggedly built with 300lb backbones, 150lb trace...
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$14.99
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Have an excellent time surfcasting along scenic coastlines fishing the Wild Blue Tackle Long Cast Rigs. Proudly made and tested around NZ's most challenging fishing locations, these specially designed, aerodynamic rigs will let...
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$14.99
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Different fishing methods are needed at different locations depending on what fish you’re targetting. Having a few different options in your tackle bag can mean the difference between a quiet day and a crazy one. Add this versa...
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$10.99
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Designed to be jigged through bait schools, the SASAME Koheru Sabiki Rig is a real baitfish magnet. Each rig comes with needle sharp hooks and flashers designed to imitate tiny fish. For best results, add a thin strip of bait t...
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$13.99
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The Laser Pro 45 is a slow sinking hard body lure. The rear weighting counteracts the small size of the lure, making it ideal for gaining more control and casting distance. Whether you are slow-rolling or twitching the lure bac...
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$9.99
$13.99
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After more than 12-months of development and testing, we’re excited to announce the arrival of the much requested BKK ‘Hyperflash’ Flasher Rigs. Specifically designed to target bottom-dwelling fish such as Snapper, Tarakihi, an...
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$135.00
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A premium saltwater lure engineered for serious anglers targeting pelagic species. This realistic anchovy profile mimics natural baitfish movement, triggering aggressive strikes from kingfish, kahawai, and other predatory fish....
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$165.00
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A premium hard-body lure engineered for serious anglers targeting trophy-class fish. This sophisticated design combines realistic ghost-pattern finishes with advanced hydrodynamic profiles to deliver exceptional casting distanc...
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$165.00
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TROPHY LURE T5 SAMOAN SUCCESS – A premium hard-body lure engineered for serious saltwater anglers targeting trophy-class fish. This 5-inch profile delivers exceptional casting distance and lifelike action that triggers aggressi...
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$125.00
$135.00
In stock
A premium choice for serious anglers targeting predatory fish species. This meticulously crafted lure combines proven hydrodynamic design with exceptional casting accuracy, delivering consistent performance across varying water...
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$125.00
$135.00
In stock
The BONZE MERLIN DRAG QUEEN Lure is engineered for serious anglers targeting larger species. This premium lure combines advanced drag technology with a proven design that delivers consistent performance in varied water conditio...
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$189.00
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The BONZE FANBOY CUSTOM HULK LURE is a premium handcrafted fishing lure engineered for serious anglers targeting aggressive saltwater and freshwater species. This custom-designed lure features exceptional action and realistic m...
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$189.00
In stock
A premium handcrafted fishing lure engineered for serious anglers targeting saltwater and freshwater species. This custom-designed lure features a distinctive pink thunder finish that creates exceptional visibility in varying w...
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$13.99
$16.99
In stock
The Black Magic Saltwater Chicken Double Hook is a must-have for any fishing enthusiast. With its durable design and reliable performance, this hook will help you catch more fish on your next saltwater excursion. Its double hoo...
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$13.99
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The BLACK MAGIC C-POINT S/LINE RIG features a specialized design and high-quality materials that make it a reliable and effective rig for fishing. With this rig, you can confidently target larger fish and increase your catch ra...