All Products
10% Off
Regular price
$121.50
$135.00
In stock
A premium choice for serious anglers targeting predatory fish species. This meticulously crafted lure combines proven hydrodynamic design with exceptional casting accuracy, delivering consistent performance across varying water...
10% Off
Regular price
$121.50
$135.00
In stock
The BONZE MERLIN DRAG QUEEN Lure is engineered for serious anglers targeting larger species. This premium lure combines advanced drag technology with a proven design that delivers consistent performance in varied water conditio...
15% Off
Regular price
$153.00
$180.00
In stock
Crafted in-house by our experienced fishing team.The Weapon Gun City Custom Lure delivers a performance tailored to your specifications, allowing for you to Select from our extensive range of skirt colours and combinations, Pic...
10% Off
Regular price
$170.10
$189.00
In stock
The BONZE FANBOY CUSTOM HULK LURE is a premium handcrafted fishing lure engineered for serious anglers targeting aggressive saltwater and freshwater species. This custom-designed lure features exceptional action and realistic m...
10% Off
Regular price
$170.10
$189.00
In stock
A premium handcrafted fishing lure engineered for serious anglers targeting saltwater and freshwater species. This custom-designed lure features a distinctive pink thunder finish that creates exceptional visibility in varying w...
10% Off
Regular price
$229.50
$255.00
In stock
Engineered for serious saltwater hunters seeking precision and performance. This advanced lure design combines hydrodynamic action with realistic presentation, delivering the erratic movements that trigger aggressive strikes fr...
10% Off
Regular price
$148.50
$165.00
In stock
A premium trolling lure engineered for serious anglers. The resin head delivers superior durability and casting distance, while the scale texture insert features glittery reflective properties that mimic natural baitfish movem...
10% Off
Regular price
$121.50
$135.00
In stock
Trophy Lures T7S Assassin Winged represents a premium soft plastic lure engineered for serious saltwater anglers targeting medium to large predatory fish species across New Zealand waters.
Construction & Design: The T7S fe...
10% Off
Regular price
$121.50
$135.00
In stock
The Trophy Lures T7S FAR OUT represents a premium saltwater lure engineered for serious anglers targeting aggressive predators. This meticulously crafted model features a resin head construction that delivers superior durabilit...
10% Off
Regular price
$121.50
$135.00
In stock
The TROPHY LURES T7S BBB represents a meticulously engineered trolling lure designed for serious saltwater anglers targeting premium game fish species. This professional-grade lure combines proven design principles with strikin...
10% Off
Regular price
$121.50
$135.00
In stock
The Trophy T7S Tu Meke represents a pinnacle of soft plastic lure design, purpose-built for discerning anglers pursuing premium saltwater species. Constructed with a durable resin head, this lure combines casting precision with...
10% Off
Regular price
$121.50
$135.00
In stock
The Trophy T7S Samoan Success is a premium soft-plastic lure engineered for serious saltwater anglers targeting medium to large game fish. Featuring a resin head construction, this lure delivers superior durability and casting ...
10% Off
Regular price
$121.50
$135.00
In stock
The Trophy T7S in Zucchini is a premium soft plastic lure engineered for freshwater and saltwater applications. This meticulously crafted offering features a resin head construction that delivers superior durability and casting...
10% Off
Regular price
$170.10
$189.00
In stock
The KM LURE Double Rum Squid Lure is a premium offshore trolling lure designed to imitate the natural movement of squid, one of the most common prey species for large pelagic fish. Featuring a distinctive dual-squid skirt desig...
10% Off
Regular price
$152.10
$169.00
In stock
The KM LURE Guru Neopolitan is a high-performance offshore trolling lure built to deliver maximum visual attraction and realistic movement in bluewater fishing conditions. Inspired by the distinctive neopolitan colour blend, th...
10% Off
Regular price
$139.00
$155.00
In stock
The Azure Hayley's Comet in Opal delivers proven performance for New Zealand saltwater fishing. This premium lure features a striking paua head paired with an oversized googly eye that creates lifelike movement and triggers agg...
10% Off
Regular price
$124.20
$138.00
In stock
Crafted for serious anglers, the Bonze Kraken Paua Head showcases authentic paua shell protected by a resilient resin exterior. This combination delivers natural iridescence and durability essential for New Zealand's challengin...
20% Off
Regular price
$173.60
$217.00
In stock
This lure head fashions a pointed tip & soft angular design with a pearl interior. A proven performer favoured by experienced crews throughout the region, it delivers exceptional results when rigged on long corner or rigger...
10% Off
Regular price
$124.20
$138.00
In stock
This lure head features a slanted tip design and REAL paua interior for aggressive surface action that attracts blue marlin. A proven performer favoured by experienced crews throughout the region, it delivers exceptional result...
10% Off
Regular price
$116.10
$129.00
In stock
The Viper Stinger Rigged Game Lure is expertly engineered for offshore anglers seeking a reliable, high impact lure capable of drawing aggressive strikes from pelagic predators. Measuring 280mm in length, this lure presents a s...
Showing 0 - 0 of 109 item(s)