All Discounted Products
Regular price
$94.99
$119.00
In stock
Looking for a new go to lure for billfish and gaffer dolphin? Tie on a Medium Mo’ Head and watch this turbulent lure stir up some commotion.
Regular price
$99.99
$149.00
In stock
The Pakula Sprocket is a legend, having been listed in the Marlin Magazine top 10 Lures of all time both times the survey has been done. This long rigger lure, particularly in the colours Lumo, has accounted for a great many Fi...
Regular price
$54.99
$74.99
In stock
The SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fish...
Regular price
$99.99
$129.00
In stock
Another great lure to chase Marlin! Not only does the lure have a great smoke pattern, it also moves eratically making it very attractive to Marlin. Soft Head lures (SIMILAR DENSITY TO BAIT FISH SUCH AS BONITO) are extremely di...
Regular price
$89.99
$119.00
In stock
The most successful Lure Shape in New Zealand from our range! With it's Cup Face & short stubby body, this lure has a wicked action in the water. Not only does the lure have a great smoke pattern, it also moves eratically m...
Regular price
$149.00
$209.00
In stock
Pulled as a lure or teaser, the Queen Anne's is ready to once again rule the seas.
This classic plunger design has been a staple in lure spreads for decades. with a diameter of almost 2" this oversized head shape creates a larg...
Regular price
$94.99
$119.00
In stock
Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plung...
Regular price
$119.00
$159.00
In stock
This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators. Check...
Regular price
$119.00
$159.00
In stock
This classic keel weighted plunger is designed to pull true and straight.
Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble tra...
Regular price
$94.99
$119.00
In stock
With its angled face and bulb eye, the Jungle bug has a method chug with a quick side to side swimming action at the end of its bubble trail.
Features a stainless steel keel weight, the Jungle bug is sure to pull true in all po...
Regular price
$94.99
$119.00
In stock
When you’re looking to top the leader board and mix things up a bit, be sure to call on the help of the Game Changer.
Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-...
Regular price
$84.99
$109.00
In stock
This heavy weight bullet tips the scales at a whopping 13oz un-rigged.
Designed to run fast and straight with a sub-surface ripple that drives wahoo and big tunas crazy.
Featuring quality finishes such as Recessed 3D-Molded Eye...
Regular price
$94.99
$119.00
In stock
Chainsmoker features a reverse taper design with a concave nose and four ported jets.
Quickly dispersing air with a rapid bubble trail, the Chainsmoker is the perfect addition to the spread when you need to get a little extra a...
Regular price
$129.00
$144.99
In stock
BLACK MAGIC SLAMMER XT BURPLE
Regular price
$99.99
$119.00
In stock
The PAKULA PAUA JET BULLET 15 RIGGED is a top-of-the-line fishing lure designed by industry experts. Its aerodynamic shape and high-quality materials ensure maximum durability and accuracy. With its proven track record of attra...
Regular price
$84.99
$109.00
In stock
The Pakula Paua Hothead Zipper Rigged Game Lure is a long corner and shotgun special, which will work well no matter how far back you place it. Its straight, tight swimming action will continue in any sea conditions at any trol...
Regular price
$99.99
$109.00
In stock
The Pakula Paua Hothead Micro Sprocket Rigged Game Lure is designed as a long rigger lure with a tight swimming action. The results on this lure have mirrored its larger brother the Lumo Sprocket which is Composite Developments...
Regular price
$99.99
$139.00
In stock
The Pakula Paua Hothead Mini Sprocket Rigged Game Lure is designed as a long rigger lure with a tight swimming action. The results on this lure have mirrored its larger brother the Lumo Sprocket which is Composite Developments'...
Regular price
$149.00
$189.00
In stock
The Pakula Paua Hothead Med Sprocket Rigged Game Lure is a long rigger lure with a tight swimming action that will work in all conditions at any trolling speed. This family of lures has been responsible for a great many of the ...
Regular price
$259.00
$269.00
In stock
“That Flippy Floppy Thing” is a daisy chain that mimics a big predator scattering a bunch of bait in the air. It is made with 9 inch Squidnation Rubber Mauler Squids, 8 six inch Squidnation Fat Daddy Squids and 1 Squidnation 5 ...