Game Fishing Lures

Unleash Your Angling Potential! Shop Top-Tier Game Fishing Lures in NZ Online Today.

Elevate your game fishing experience with our carefully curated collection of game fishing lures. Designed to entice even the most elusive fish, our lures are crafted with precision and quality. From proven classics to innovative designs, our range offers something for every angler. Choose our game fishing lures in NZ for exceptional results. Shop online today!

Explore our Leading Collection of Game Fishing Lures for Sale

Fish don’t stand a chance against these game fishing lures! Find all the kit you need at a price you’ll love. Here are some of our bestsellers: 

Pakula Paua Jet Bullet 15 Rigged

Experience the ultimate in fishing performance with the Pakula Paua Jet Bullet 15 Rigged. This top-of-the-line lure is designed to attract and entice fish with its aerodynamic shape and lifelike movement. Crafted from high-quality materials, it offers exceptional durability and accuracy.

Key features:

  • Aerodynamic design: Ensures maximum castability and accuracy
  • Durable construction: Built to withstand the toughest fishing conditions
  • Lifelike movement: Attracts fish with its realistic action
  • Proven effectiveness: A trusted choice among serious anglers

Bonze High Flier Kona Edition Lure

The Bonze High Flier Kona Edition is a must-have for big game anglers. Developed in collaboration with Captain Simon Brown, this lure is designed to target trophy fish. Its large size and heavy bullet make it ideal for long rigger trolling, while its hand-painted fish head insert and matching skirt combinations add a touch of realism.

Key features:

  • Large size and heavy bullet: Perfect for long rigger trolling
  • Hand-painted fish head insert: Adds realism and attracts fish
  • Proven effectiveness: Captured fish up to 700lbs in testing
  • Ideal for big game fishing: A versatile choice for targeting trophy species

Squid Nation Mini Flippy Floppy Pakula Series

The Squid Nation Mini Flippy Floppy Pakula Series is a compact and deadly option for targeting a variety of game fish. This lure features a smaller squid and lighter tackle, making it ideal for Marlin, Tuna, and Mahi Mahi.

Key features:

  • Smaller squid and lighter tackle: Ideal for targeting a variety of game fish
  • 300lb trace with a heavy 250lb rolling swivel: Provides a reliable connection to your line
  • Made in the USA with Global Components: Ensures high-quality construction
  • Proven effectiveness: Lethal performance worldwide
  • Two size options: Available in Pakula series and Squidnation series

Ready to buy game fishing lures? Don’t forget to explore our complete collection, featuring everything you need for the perfect day out, from marlin lures to chilly bins and more! 

Why Choose Our Game Fishing Lures in NZ? 

Our game fishing lures offer a range of benefits that will elevate your angling experience:

  • Unmatched Quality: Crafted with precision and the finest materials, our lures are built to last.
  • Proven Effectiveness: Designed to attract and entice a variety of fish species, our lures have a proven track record of success.
  • Diverse Range: From classic designs to innovative innovations, our collection caters to all fishing styles and preferences.
  • Expertly Curated: Our team of fishing enthusiasts carefully selects each lure, ensuring you have access to the best options.
  • NZ-Focus: As life-long local anglers, we understand fishing in NZ waters and have tailored our lures to provide optimal performance.

Maximise Your Chances of the Perfect Catch. Buy the Best Game Fishing Lures Online Today! 

Why settle for ordinary when extraordinary game fishing lures are just a click away? Explore our premium collection of game fishing lures in NZ and equip yourself with the tools you need to land your next catch with confidence. Shop now and experience the difference.

FRANTIC HAVOC 10.5
-23%
$129.00 $169.00
In stock
The Frantic Lures Havoc Skirted Lures are here to wreak Havoc! With its aggressive wiggle action this lure is bound to get plenty of attention. The Frantic Lures Havoc was created to be run long and noisy, and spend most of its...
$149.00
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The Frantic Lures Chaos 8.5" skirted Lure has a large head for its size giving the lure a huge rooster tail and creating an aggressive disturbance on the surface. It's this unique action and commotion that draws in the strikes....
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FRANTIC CHAOS 10.5 LURE FRANTIC CHAOS 10.5 LURE
-25%
$89.00 $119.99
In stock
The Chaos, The head of the Chaos is bigger than the average lure in its size making its action punching well above its weight, it spends along time on the surface creating a massive, long and aggressive rooster tail and drags a...
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FATHOM QUEEN ANNE REVENGE ESTRA LARHE 18 FATHOM QUEEN ANNE REVENGE ESTRA LARHE 18
-28%
$149.00 $209.00
In stock
Pulled as a lure or teaser, the Queen Anne's is ready to once again rule the seas. This classic plunger design has been a staple in lure spreads for decades. with a diameter of almost 2" this oversized head shape creates a larg...
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$159.00
Sold out
Introducing the Same Ole's big bad brother the Pepal Grande; this chubby bodied, flat nose, tournament standard is back and bigger than ever. An all weather favorite that consistently runs deep, leaving a sub surface ripple eff...
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FATHOM MO HEAD CHUGGER MEDIUM  10 FATHOM MO HEAD CHUGGER MEDIUM  10
-20%
$94.99 $119.00
In stock
Looking for a new go to lure for billfish and gaffer dolphin? Tie on a Medium Mo’ Head and watch this turbulent lure stir up some commotion.
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FATHOM MISTRESS MEDIUM 9 FATHOM MISTRESS MEDIUM 9
-20%
$94.99 $119.00
In stock
Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure. With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plung...
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$159.00
In stock
The dramatic scooped face on the Mistress creates a tight side to side surface wobble that drives billfish crazy. Spending most of its time on top, spitting and skittering like a wounded flyer, the Mistress is a perfect lure wh...
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$39.99
Sold out
Take your ballyhoo or dead bait to the next level with the all-new “Mini Soft Heads.” These high quality, durable, high contrast miniature lures add just enough pop and color to your ballyhoo rig (circle or J-hook) to give you...
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FATHOM MARLIN DARLIN LARGE 14 FATHOM MARLIN DARLIN LARGE 14
-25%
$119.00 $159.00
In stock
This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators. Check...
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FATHOM MAN-O-WAR LARGE 14 FATHOM MAN-O-WAR LARGE 14
-25%
$119.00 $159.00
In stock
This classic keel weighted plunger is designed to pull true and straight. Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble tra...
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$26.99
In stock
Fathom Offshore Trolling Lure Replacement Skirts offer anglers the opportunity to refresh and customize their trolling lures with high-quality, durable skirts. These skirts are expertly crafted using premium materials and metic...
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$17.99
In stock
Fathom Offshore Trolling Lure Replacement Skirts offer anglers the opportunity to refresh and customize their trolling lures with high-quality, durable skirts. These skirts are expertly crafted using premium materials and metic...
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$14.99
In stock
Fathom Offshore Trolling Lure Replacement Skirts offer anglers the opportunity to refresh and customize their trolling lures with high-quality, durable skirts. These skirts are expertly crafted using premium materials and metic...
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$14.99
In stock
Fathom Offshore Trolling Lure Replacement Skirts offer anglers the opportunity to refresh and customize their trolling lures with high-quality, durable skirts. These skirts are expertly crafted using premium materials and metic...
FATHOM JUNGLE BUG MEDIUM 9 FATHOM JUNGLE BUG MEDIUM 9
-20%
$94.99 $119.00
In stock
With its angled face and bulb eye, the Jungle bug has a method chug with a quick side to side swimming action at the end of its bubble trail. Features a stainless steel keel weight, the Jungle bug is sure to pull true in all po...
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FATHOM GAME CHANGER MEDIUM 10 FATHOM GAME CHANGER MEDIUM 10
-20%
$94.99 $119.00
In stock
When you’re looking to top the leader board and mix things up a bit, be sure to call on the help of the Game Changer. Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-...
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FATHOM FATBOY MEDIUM 9 FATHOM FATBOY MEDIUM 9
-22%
$84.99 $109.00
In stock
This heavy weight bullet tips the scales at a whopping 13oz un-rigged. Designed to run fast and straight with a sub-surface ripple that drives wahoo and big tunas crazy. Featuring quality finishes such as Recessed 3D-Molded Eye...
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FATHOM CHAINSMOKER MEDIUM 9 FATHOM CHAINSMOKER MEDIUM 9
-20%
$94.99 $119.00
In stock
Chainsmoker features a reverse taper design with a concave nose and four ported jets. Quickly dispersing air with a rapid bubble trail, the Chainsmoker is the perfect addition to the spread when you need to get a little extra a...
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$159.00
Sold out
Long regarded as one of the most productive head shapes ever designed. The Calico Jack Slant features a tapered nose design creating an explosive and sizzling swimming action that make it an ideal lure for all types of offshore...
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